Ford's recent commercial really grates on my nerves. They have skads of money, but somehow the ad got through the copy editors with terrible punctuation. Mike's face shows up (and he's cute - I like Mike), but he says (far too fast for expression), "People say, Hey, Mike. Why Ford. Why now." Except some brilliant director thought, "If people could visualize these words, they would retain them and then be able to recall the rest of our promo!" So he threw the words in next to Mike's face. And what they ended up with was something akin to a toddler's version of sledding: Daddyandmegoeddownthehillfastanditwassomuchfun!
"PeoplesayHeyMikeWhyFordWhynow."
Granted, if someone had written it as "People ask, Hey Mike - Why Ford? Why now?" maybe the question marks wouldn't have been overlooked. Saying implies periods. Still. I have no respect for an international company with the size (and reputation) of Ford that can't properly punctuate its commercials.
How hard can it be.
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